Inspirify

2023

Ux/UI

Inspirify is a startup that is developing an app about discovering places to visit by sharing videos between users and influencers. My role in this project was to develop a brand identity that best represented the values of the startup by creating a dynamic logo and a simple and a responsive and effectual website.

https://www.inspirify.me/

LOGO

For the creation of this logo, I started from the concepts that best represent this app: idea and travel. Playing with these two words, I arrived at a creative solution that graphically combines a light bulb with a hot air balloon. I immediately understood that this was a winning idea but something was still missing to make it more catchy. So after creating a 3D model of a light bulb with Rhinoceros, I redesigned the logo giving it a perspective and depth that makes it more dynamic. As for the palette, I chose two colors that are pleasing to the eye and also work in negative mode. Yellow has always been the color of "idea" and "inspiration", while that "petroleum green" is a good base to make the yellow of the logo shine and make it brighter. Finally, this combination of colors is not easily associated to other competitor brands.

RESPONSIVE WEBSITE

I created this site through Webflow and the result is optimal for all reading devices: pc, tablet and phone. After defining the structure of the site's pages, I set up the main page following the AIDA model (Awareness, Interest, Desire, Action). The page opens with a header that immediately specifies the intentions and values of the app. Below is a section regarding the advantages of possible collaborators leading to a simple form with which the user can get in touch with the creators of the app. The entire site is simple and flowing because a few fonts and colors have been used which direct the user to essential information without the risk of distractions or wasted time.